Social media marketing is one of the most misunderstood terms there is. Does it mean posting content? Does it mean running advertising Read More
Social media marketing is one of the most misunderstood terms there is. Does it mean posting content? Does it mean running advertising campaigns? And the answer is - sure. Technically, social media marketing means promoting your content, products or services through social media channels. That means advertising. The biggest player in this realm is Facebook Ads. Much like Google Ads, Facebook Ads allows you to target specific audiences. Also, much like Google Ads, Facebook Ads supply you with loads of data that can be utilized to optimize your campaigns. Of course, you pay per action with both. That said, Draper Marketing takes a much more inclusive view of what social media marketing is. We have built and run many successful social media advertising campaigns. However, we have also run many successful organic social media marketing campaigns.
What does that mean?
Sometimes it isn’t about advertising. Sometimes it’s just about having a presence, staying in touch with your clients, building your band, or getting the word out about something new. That is the other way we look at social media marketing. And that means creating great content for your business. Content that is interesting, informative, pertinent and always on message. As a business, you need an active social media presence. Your clients and customers expect it. You may also have objectives in mind that only an advertising campaign can achieve. Whatever your goals on social media might be, Draper Marketing has a solution for you.
BOOST YOUR PRESENCE!
Paid Advertising & PPC Marketing
When you’re talking about paid advertising, or PPC marketing you’re most likely talking about Google Ads. They are the dominant force Read More
When you’re talking about paid advertising & PPC marketing you’re most likely talking about Google Ads. They are the dominant force in the online market. If you’ve ever tried Google Ads yourself, you’ve probably said something like, “I’m in way over my head.” It’s true. Google Ads (and most paid advertising platforms) are a labyrinth. They provide reams of data that you probably don’t know how to read or even why it’s important. That’s why every business that runs paid ads or PPC campaigns should work with an expert… like Draper Marketing. We know paid advertising, PPC and data. We love data! To put it simply, paid advertising campaigns are time consuming if you plan to do them properly. We know them inside and out, and we can help you by bringing targeted traffic to your website - NOW. That’s the great thing about PPC campaigns. The results are almost immediate. If you want leads or sales now, this is the way to go. Over time, we continually track and optimize your campaigns to bring you the most business at the lowest cost possible. And we don’t just do Google. We also build and run successful campaigns on Amazon, Facebook and more. When you need the right traffic fast, Draper Marketing has got you covered.
BOOST YOUR SALES!
Search Engine Optimization (SEO)
At one time, a man in an Iowa cornfield heard someone say, “If you build it, they will come”. Turns out, that someone was sorely mistaken. Read More
At one time, a man in an Iowa cornfield heard someone say, “If you build it, they will come”. Turns out, that someone was sorely mistaken. Any business that is now, or ever was, needs marketing. The most effective type of marketing today is online marketing. That starts with Search Engine Optimization, i.e., SEO.
Here's a simple explanation.
SEO is the process through which your business and website get organic search engine rankings. In turn, that means targeted traffic and, more importantly, leads or sales.
That's great, but how does it work?
Without boring you with technical mumbo jumbo, SEO focuses on specific search terms, known as keywords, that describe your products or services. Draper Marketing then gets your online properties ranked in search engines for those keywords. The ultimate goal is to have your business ranked at the top of the organic listings for as many targeted keywords we can. While no one (except for Google) can guarantee No. 1 search rankings, we’ve achieved a great many of those for our clients. Good SEO takes time, but at the end of the day, it is the most affordable lead or sale type available, and a must for any serious business. Draper Marketing has the tools and the know how to take your website and your business to the top (of Google). Just think of us as your online sherpa. Let us -
BOOST YOUR RANKINGS!
Graphic design is not just pictures and drawings, it is a key element of online marketing. It is agreed upon by almost all marketers Read More
Graphic design is not just pictures and drawings, it is a key element of online marketing. It is agreed upon by almost all marketers that good design is one of the most critical elements in the online marketing universe. We've been in this business long enough to know that exceptional graphic design is the foundation upon which all great products are built. The right design makes an image stand out and communicate in an effective way to engage with your customers. You need to create something that gives people the Wow factor.
With an increase in mobile browsing, logos rule the market. In today’s fast-paced world, where consumers have a short attention span, a clear stellar visual will help to create a connection between the business and the audience that is being targeted. Graphic design helps to make you stand out against numerous competitors. Small businesses often have a hard time gaining recognition. By creating a uniquely designed logo or business card, these can immediately catch people’s attention and will differentiate you from your competitors. Ultimately, your design speaks for your company and helps build your brand. The first impression that a design makes on people is important in drawing their attention towards your business. Our graphics team will work closely with you to bring about your vision and create a custom logo that is uniquely and authentically yours. We make every effort to understand your business and audience to deliver an image that engages, motivates, and resonates with your customers.
BOOST YOUR BRAND!
Let’s get down to brass tacks. Web hosting can be a real pain in the ass. We know. Draper Marketing has tried just about every hosting Read More
Let's get down to brass tacks. Web hosting can be a real pain in the ass. We know. Draper Marketing has tried just about every hosting company out there. They all failed in one aspect or another. So, we just went and got a server of our own.
No more problems! How could that be? you're probably wondering. To host a website you really only need a server and some software - website files go here, website database database goes here. Done… but not quite. While that and a connection to your domain name will get your site online, we expect a little bit more. Actually, a lot more. We ultimately got tired of customer service people telling us "we can do that if you just pay us more" or "that's beyond the scope of our support." So we put the tools and the people in place so we’d never hear that type of nonsense again. That means speed and uptime. Your site is not thrown in with hundreds of other sites on a server. Draper Marketing’s web hosting can handle traffic spikes, deliver your site quickly to its destination, and does so with the absolute minimum of downtime. It means security. Draper Marketing's web hosting runs daily virus scans and keeps daily backups of your site. And this is done at no extra cost. You also get a free SSL certificate. Not only a must on today's internet, but something other hosting companies charge $80 a year and up for. Naturally, we also include as many free emails as you need. Finally, and most importantly Draper Marketing has dedicated technicians available 24/7 who can diagnose and fix any problem. Our hosting does cost a bit more than the big guys, but we more than make up for that with no up charges and no headaches. Draper Marketing has put everything needed into web hosting and now you can have it too.
BOOST YOUR PERFORMANCE!
Good content is hard to find. It's even harder to find at a decent price. Here are two things we can promise you. Read More
Good content is hard to find. It's even harder to find at a decent price. Here are two things we can promise you. Draper Marketing can create content you are looking for and we can do it for a fair price. Draper Marketing's president is a former newspaperman, magazine editor and publisher. You will not be surprised to find he has zero tolerance for bad copy. To say our editing process is stringent would be an understatement.
But what about the writers?
Our writers are pros. We didn't just pick them up on Fiverr. They have real-world experience, portfolios and credentials. And yes, their work is done in English, not king’s english, broken english - just good old USA English. Wooo! Best of all, with a little input from you, we can write just about any type of copy you need - articles, website copy, sales copy and more. Subject matter doesn't matter because we can doit all - from medical to sports and consumer products to manufacturing (and everything in, around and between). All of our copy is clean, clear, unique and properly sourced. When it comes to content development, end your nightmare and let the experts at Draper Marketing handle it.
BOOST YOUR COPY!
Let’s make a quick distinction. There is a huge difference between web development and web design. The same goes for web developers Read More
Let’s make a quick distinction. There is a huge difference between web development and web design. The same goes for web developers and web designers. We are web developers.
Why does that matter?
The reasons are simple, but not always obvious. A web designer makes pretty things. They focus on the visual, the elements you can see. What they don’t do or care about is code. We are coders. That means we make your site look great AND function optimally. What's under the hood counts. Both users and Google expect your site to be fast, user friendly, secure, compatible with any browser, platform or screen size, and technically optimized. So, we make sure all of our sites not only look great, but they function fantastically. At the end of the day, you want your site to bring as many leads or sales to your business as possible. Our developers build sites that do just that. You wouldn’t buy a luxury car if you found out it had a lawnmower engine under the hood. Don’t make the same mistake with your website. Draper Marketing’s web development team gives your online vehicle a slick look, a powerful engine and a smooth ride. We are here for one simple reason, to deliver sales and leads to -